One Question. Many Leaders
Leaders across industries, functions and organizational levels share their perspective on how culture enables strategy to succeed.
Season 1.
How well does Culture sustain strategy?
Emad Benmahfoudh
Leadership | Global Supply Chain & Logistics | Maritime
Video's transcription:
"Hello, I am Emad Benmahfoudh, Senior Manager in Global Supply Chain.
In my world, Culture is not a poster on the wall, it is what keeps people safe and moving.
Our strategy depends on moving hazardous materials across the globe, everyday, without accidents. No procedure alone can guarantee that. What makes it work is the Culture, where a front line operator in any port feels empowered to stop an operation the moment something looks wrong. No hesitation, no fear. That is Culture, converting strategy into rewarded performance.
Strategy sets the destination, Culture is what keeps everyone there safely. And in supply chain, driving safely is the strategy. Thank you".
One inspiring idea: ...converting strategy into rewarded performance.
Thank you, Emad, for your contribution.
Values & Value Magazine
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Susana Nunes
HRD & Internal Communication at DECO PROTESTE (Euroconsumers Group) | Green home renovations
Video's transcription:
"Hello everyone, good morning. I’m Susana Nunes, HR Director at DECO PROTESTE (Euroconsumers Group).
In my experience as an HR Director, strategy sets the direction, while Culture determines whether the organization is capable of executing it.
The most successful transformations I’ve experienced weren't about changing everything; rather, they involved preserving what created value while simultaneously adopting the behaviours needed for the future. That is how Culture truly supports strategy. Thank you".
One inspiring idea: ...it’s not necessarily about change, but about preserving what creates value while adopting what is needed for the future...
Thank you, Susana, for your contribution.
Values & Value Magazine
Alessandra Barboni
Head of Engineering Renewable Gases Europe at ENGIE | Renewable Energies
Video's transcription:
"I am Alessandra Barboni, I work as Head of Engineering in Renewable Gases, in ENGIE. We develop, build and operate biogas plants in several European countries.
I see the company's culture as the backbone of success: business targets are built on it.
In ENGIE we consider the energy transition a reality and we want to be the example that demonstrates that the decarbonisation ambition is an achievable target. The company's culture sustains this ambition. ENGIE actively encourages a leadership/management style based on integration, dialogue and respect for diversity in all its forms.
The company's strategy is built on this trust and it feeds the passion and determination of the people of ENGIE. Culture forges the Group identity, strategy translates it in tangible results."
An inspiring idea: ...culture as the backbone of success; business targets are built on it...
Thank you, Alessandra, for your contribution.
Values & Value Magazine
Nabil Hamdane
Plant General Manager | Industrial Transformation Leader | Automotive
Video's transcription:
“Hello everyone, I’m Nabil Hamdane, Plant General Manager in the automotive industry.
To me, Culture is what people do when no one is watching.
In manufacturing, strategy defines where we want to go, but Culture determines how consistently we get there. The strongest attribute of our Culture is ownership: empowering people at every level to solve problems, make decisions, and continuously improve.
A company with a brilliant strategy but a weak Culture may deliver short-term results, yet it rarely sustains performance. On the other hand, a company with a strong Culture but an imperfect strategy can adapt, learn, and continuously improve until it finds the right path.
Strategy sets the direction. Culture makes the destination achievable and sustainable. Thank you.”
An Inspiring idea: ...a company with a strong Culture but an imperfect strategy can always adapt, learn, and continuously improve until it finds the right path.
Thank you, Nabil, for your contribution.
Values & Value Magazine
Olalla del Río Barrio
Director of Sustainability and Energy Transition at Moeve | Energy
Video's translation:
“Hi, I’m Olalla del Río, Sustainability Director at Moeve.
For me, culture and strategy are INSEPARABLE. Strategy sets the company’s course, while culture ensures that all of us working here, row in the same direction and turn that strategy into reality.
In a company undergoing transformation like Moeve, having shared values and a common purpose builds TRUST and fosters COLLABORATION.
Because, ultimately, while organizations design strategies, it is the people who make them a reality".
Let’s note this idea: …culture builds trust…
Thank you, Olalla, for sharing your experience with us.
Values & Value Magazine
Celebrating your participation in "One Question, Many Leaders".